The Next Ad
As an advertiser, how do you make sure that you get the most out of your Facebook and Instagram campaigns? The Next Ad is a social advertising platform that lets you easily create, optimise and publish campaigns. A smart algorithm automatically invest your budget in the best performing audiences and ads.
Advertising on social media has proven to be effective. But as an advertiser, how do you make sure you’ll get the optimal results out of your budget? It’s our challenge to convince these advertisers – using animation – that the answer is simple: The Next Ad.
The activities of The Next Ad take place in the realm of social media. If you say social, you say online. The story evolves around a character that acts within this online world. He creates campaigns, refines his ads and gets optimal results.
We chose to create a design with a technological look and feel. Digital, state-of-the-art, but also with a human touch. We combined simple shapes with a carefully chosen colour palette. The characters are stylized, the storytelling is playful.
In order to extend the recognisability of the animation video throughout other media, the character has also been placed on the homepage of The Next Ad. The animated header adds that extra vividness to the page.
The Next Ad also developed an application where their clients can easily manage their campaigns. We designed an animated logo that will be shown when the application is loading.