Fortune Coffee is well known for their great coffee and coffee machines, but they also offer some outstanding personal service. Are you curious how? Check out this video that tells their story. We combined live action footage with some playful graphics to create that unique touch.
Every office has to have one: a good coffee machine. A good coffee machine is one that always works, and is filled with the all the necessary ingredients, at all times. In short: service is important. It’s our challenge – together with VLA Films – to communicate the Five Promises of Fortune Coffee.
We’ve used a combination of filmed images topped with a layer of animation. Coffee is all about experience, so – as a viewer of the video – you would like to see the actual product. The animations add an extra layer of information to the film.
We developed a playful visual style. The line drawings are placed on top of the images, this makes it look like they’re inside the actual space. The illustrations enrich the narrative by interacting with different elements.