A dog is a man’s best friend, so we want to protect him as well as possible against all kind of dangers. Bayer Petcare offers products that protect both dogs and cats against unpleasant insects such as ticks and fleas. In collaboration with Rademakkers we created a series of TV commercials to promote the various products.
From postercampaign to TV commercial
You do not play with the health of your pet. After having developed media such as posters, infographics and banners, Bayer wanted to extend these visuals into a series of TV commercials. They asked us to translate the campaign into moving images.
We’ve given the previously developed illustrations a makeover and made it come to life by animating it.
In the previously developed poster campaign of Rademakkers, they made use of a ‘flat 2D’ style without too much detail. Because this design might look a bit too simple for television, we’ve given it a subtle new makeover.
To achieve this new look, we’ve used color gradients and some bright colors. As a result, the visuals have a more refined and detailed look. Although the commercials are still in line with the previously developed campaign.